PROUDLY PRO-YOU with NYX Cosmetics
We're excited to announce that over the past 12 months we've been working with NYX Professional Makeup and Stonewall, not just on a campaign but on a partnership with the objective of driving concrete change for LGBTQIA+ people of colour in the UK who are often overlooked.
Together we have;
- Launched the "We Will Be Heard" survey to better understand the lived experiences of LGBTQIA+ people of colour in the UK.
- Will launch UK Black Pride’s First Community Action Plan in direct response to the findings of the We Will Be Heard Survey distributing community grants to organisations working to support LGBTQIA+ people of colour.
- Have come together to showcase diverse, talented LGBTQIA+ creatives. We’re passing the mic so these rising stars can drop it.
NYX Professional Makeup believes in unstoppable freedom of expression and has long stood loudly for anyone in need of an ally. We’re excited to partner with them to walk the talk in the UK and Ireland to support, represent and celebrate the talents of LGBTQIA+ people of colour.
#PROUDLYPROYOU @NYXCOSMETICS_UK
@WAY_OF_YAW
Pronouns: He / Him
Pro Makeup Artist
Yaw began his make up career working behind the counter for NYX Professional Makeup. Growing his skills and techniques to establish himself as a key creator and influencer within the Beauty Industry.
His bold and colourful make up, inspired by Ghanaian Culture has broken boundaries, creating iconic and unique looks.
Proving that deep dark skin tones can achieve pigmented looks and inspiring all make up lovers to experiment outside of their comfort zones.
Yaw is now an established Beauty Creator working with recognised brands across global campaigns. Yaw embodies his title of the King Of Colour and continues to move forward in the Beauty Industry as an inspiration for upcoming Black creatives and beauty enthusiasts.
@ITSLILYROSELOL
Pronouns: She / Her
Tiktok Star
Lily openly admits: she started social media as a joke. Having just dropped out of school and not having many friends, she thought why not? Next thing she knew, her platform had blown up and she is a role model for thousands of individuals, constantly inspiring them to be their true selves all while racking up a cool 127m likes and 1.7m fans on TikTok alone.
In Lily's words - "Everything definitely happens for a reason"
@KI.SCES
Pronouns: They / He
Actor & Intersex Equality Campaigner
Ki Griffin is an actor best known for playing the role of Ripley Lennox in the popular TV show Hollyoaks. Ki is openly non-binary and intersex. From an early age, Ki was aware that they were unique and welcomed the eventual revelation of their intersex status. Finally a confirmation of how they felt. Ki explains: “LGBTQIA+. What does the 'I' stand for? It stands for me: an intersex person. My name is Ki Griffin, my pronouns are they/he – that’s quite new – and I’m a Black, queer, non-binary, intersex person.”
Already garnering much attention from producers and directors across Europe and USA, the World is yet to see the full extent of Ki’s talent both as an actor and as an activist.
@JASONKWANMUSIC
Pronouns: They / He
Singer, Songwriter & Drag Artist
Jason is a dark pop singer-songwriter and a youth worker who supports LGBTQIA+ young people who are experiencing homelessness. As a queer, non-binary, British-Hong Kong performer, Jason champions queer-Asian narratives in his music and advocacy. He's gearing up to release his new single in 2022. Check out his music online and grab a ticket to one of his music, drag, and cabaret shows!
@AYESHAOFFICIAL
Pronouns: She / Her
Pro Weapon & Stunt Performer
Ayesha Hussain is a British Asian Multi-disciplined athlete, stuntwoman and weapons specialist. Ayesha is a modern renaissance woman, a faucet of self-expression and a powerhouse of talent.
Inspired by her ancestors from her Rajput heritage, she is wildly personable, unfiltered and a self-assured athlete and stuntwoman. Her thrill-seeking lifestyle has caught the attention of casting directors which has enabled her to star in productions such as: The Little People, Black Mirror & Brassic. As well as her success in movies & television she has also fronted fashion campaigns for Christopher Kane, Diesel, Superdry & Sweaty Betty.
Her profile is quickly gaining traction as one of the only South Asian athletes to break into mainstream entertainment and fashion. Ayesha utilises her social media platform as a safe community to promote conversations around; wellness, self-defence, positivity, feminism and race.
As South Asian women are commonly not recognised for participating in the fitness sector, the South London native is breaking both cultural and gender boundaries.